CONTEXTUAL STUDIES - THE PENGUIN AN THE UTOPIA Essay

CONTEXTUAL STUDIES - THE PENGUIN AN THE UTOPIA - Essay Example The paper analyses the possible connections that exist between the 1934’s Penguin Pool and the modern Utopia. In so doing, the paper explores the relation between architecture and zeitgeist in terms of ideologies and the material production of space. Discussion Life and ideas of Berthold Lubetkin Berthold Lubetkin is considered one of the best architects ever in history. Many of his works have been landmarked in Britain. To add on this, his ideas are still being used in architectural discourse, as well as education worldwide (Allan & Sternberg, 2002). He pioneered design in Britain in the 1930s, with his works including the famous London Zoo penguin pool. According to Fisher (2007), Lubetkin viewed the world as a collection of static facts. These facts, he said, were never to be moved or disturbed. He added that however, that could not be the reality. To him, life was not all about creation or enjoying fixed values but rather humans enjoy processes. The whole is like a burning candle that result into change in one thing or another. To him, people were not built structures that looked as if they just landed there from the sky. As such, he looked at design as being something that could be manipulated to fit onto a given environment, at a given season. Things are not to look so permanent. Thus, dynamism is essential in architecture as it is a transformation process (Sheppard & Lousada, 2010). Using the transformation idea and dynamism, Lubetkin created the London Zoo penguin pool in 1934. He endeavoured to use the building as an opportunity to explore existing possibilities of the reinforced concrete in a creative manner. By 1934, reinforced concrete was a new building material (Perrin, 2002). He studied the behaviour of penguins and utilised the idea in coming up with the idea of the building. He created a penguin enclosure as well as a pool that provided an interesting environment for the penguins. There were also numerous viewing angles specifically for spectators to visit the place. It was a Modernist building that envisaged true clarity and style. Additionally, there was a large elliptical blue pool which provided the birds with a large swimming area. The blue pool, moreover, offers a contrast to the white concrete which was used in most of the design. The design included a shaded area which protects the birds from direct sun. Having gently curved walls is essential as it echoes the penguins’ cries. Through these aspects of design, Lubetkin demonstrates the need for relating architecture to the existing housing conditions. Thus, he showed this through satisfying the needs of the penguins. Furthermore, the structure demonstrates the need for coming up with a solution, which could be different in its appearance, as compared to the natural environment. However, the vital thing is for the solution to function as expected (Shore, 2010). Source: Allan & Sternberg, 2002. Modern architecture in 1920’s and 1930’s Ther e is a misconception that architecture in the 1920’s and 1930’s was old style. However, this period experienced art deco and the emergence of the modern style. The emphasis was on the streamlining of buildings and minimal use of colour. According to Page (2012), in her article titled â€Å"Period Houses: The 1920’s and 1930’s†, she looks examines modern design in 1920’s and 1930’s. Here, she explores the Villa Savoye in Paris which she

Research Proposal Example | Topics and Well Written Essays - 7750 words

Research Proposal Example These may produce negative impact on the outcomes. In order to minimize the impacts of these risks and uncertainties, business organizations, very often go for insuring their assets, physical as well as human capital. However, the decision for purchasing this financial product is not a random decision. Insuring decision of any business organization depends on various factors. Most of the large business houses purchase insurance as soon as they enter into the market or start their operation. However, for small and medium business enterprises (SMEs), non-insurance or under-insurance is a common phenomenon. The proposed study will try to find out the factors that play significant roles behind the making of an insurance decision for SMEs. This study is mainly concerned with Australian SMEs and hence it will focus on insurance decision making of Australian small and medium business enterprise small scale business owners of Gold Coast and Brisbane district. This study will take into accoun t small scale business owners of Gold Coast and Brisbane district. In order to conduct a successful research, it is necessary to conduct a rigorous review of existing relevant literatures. This review of literatures will be helpful in constructing the theoretical framework for the proposed study as well as it will show the gap in existing literatures and will b helpful in providing justification for the proposed study. Since the proposed study is concerned with insurance decision making of SMEs, two types of literatures will be reviewed. First of all, focus will be placed on those literatures which provide some theoretical explanations of insurance decision making under risk and uncertainty. Then focus will be shifted to the empirical findings of the existing literatures relating to the operation of SMEs and their insurance decisions, primarily in the context of Australian market. Risks and uncertainties have attracted attention of a large number of researchers as risks and