Book Report Essay Example

Book Report Essay I have been reading the book Boost by Kathy Mackel. The book is about the main character and narrator, Savannah Christopher, Savvy for short, and her older sister, Callie. Savvy and Callie are both athletic girls, but conflicts with their sport make them want to boost their game. In the book, Savvnvy is trying out for a 180 team, Fire, at the age of 13 with her friend, Nina Gonzalez. Meanwhile her sister Callie is a freshmen trying out for the varsity cheerleading team. I predict that because Savvnvy is a really good player, the older players will push her around. I also think her sister will get troubled with heerleading on her size because it is mentioned how she sits on her iPod to listen to music all day and eat Junk food. I think that since both sisters are very serious in their sports, they want to be as best as they can, they will do anything to improve their game. I predict that they will most likely incorporate drugs to their game. Most likely they will take steroids. I say steroids because athletes that take drugs usually take steroids because it makes them stronger and be their best at their game temporarily. I believe that Savvnvy and Callie using drugs to enhance their game will eave them ending up to be sick and eventually hospitalized since they are very young and will proboable become addicted from taking drugs. We will write a custom essay sample on Book Report specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Book Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Book Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This act of taking steroids for the girls game will also Jeopardize their relationship with their friends and family from being caught with the drugs. I think Savvnvy will lose her closest friend, Nina Gonzalez, whom plays on the same team as her. In the book Boost, the two sisters, Savvnvy and Callie will get into a lot of trouble from their steroid use from their coaches and school supervisors as well. I think Callies coach will ban her from the cheer team, and the school from the principle. I predict that Savvnvys coach will also ban her from the team, but Savvnvy will probably apologize and making it up greatly to the coach and her teammates that she will let down, possible giving her a second chance to be on the team. In the book Boost I predict that the author, Kathy Mackel, will throw multiple conflicts at you and some spooky suspense. I believe that all the conflicts with Savvnvy and Callie will be resolved. Also including their relationship with their family, friends, coaches, and school officials will be resolved as well. Book Report By charismaski

Apability as a Source of the Heterogeneit Essay Example

Apability as a Source of the Heterogeneit Essay Example Apability as a Source of the Heterogeneit Paper Apability as a Source of the Heterogeneit Paper The objective of this paper is to incorporate the entrepreneurial view point into the framework of the resource-based view of strategic management. We firstly attempt to make a brief survey of the conceptual framework of the RBV, and formulize it in a static sense by contrasting it with the competitive forces approach.Secondly, we conduct a critical assessment of the RBV from a dynamic point of view. The concept of entrepreneur’s ability is distilled by this assessment, and the objective of corporate strategy is clarified as well. Finally, we suggest a new perspective of the RBV by amending it from an entrepreneurial viewpoint. Keywords: resource-based view, entrepreneurship, disequilibrium, capability, strategic management RITSUMEIKAN INTERNATIONAL AFFAIRS Vol. 3, pp. 125-150 (2005). * Associate Professor, Faculty of Business Administration, Ritsumeikan University 126 RITSUMEIKAN INTERNATIONAL AFFAIRSVol. 3 INTRODUCTION The pivot on which everything turns. (J. A. Schumpeter) Although the resource-based view (RBV) has emerged as one of the substantial theories of strategic management, it is said that it has overlooked the role of entrepreneurial strategies and entrepreneurial abilities as one of the crucial sources of the competitive advantage of a firm. Even today, when entrepreneurship research is in demand, most economic research, and consequently much of strategic management research, views entrepreneurship as the specter which haunts economic model. Baumol, 1997: 17) The main objective of this paper is to amend the RBV of strategic management from a dynamic point of view, in order to make up its insufficiency. Many scholars have attempted to investigate into the mechanism of sustainable competitive advantage of a firm through the RBV with original concepts such as core competence’ (e. g. , Hamel Praharad, 1994), dynamic capability’ (e. g. , Teece, Pisano Shuen, 1997) VRIO framework’ (Barney, 2002), capability lifecycle’ (Helfat Peteraf, 2003), and routine and skills’ (e. g. Nelson Winter, 1982), however, little work in RBV has been made to grasp the role of entrepreneurship as the crucial source of competitive advantage, despite the abilities of the entrepreneur are undoubtedly the principal human resource possessed by a firm (see Alvarez Barney, 2000 for an exception). This paper attempts to incorporate the theory of entrepreneurship into the RBV of strategic management, while critically dealing with the RBV from an entrepreneurial viewpoint. The paper is divided into three parts. First, a brief survey is given of the conceptual framework of the RBV.It is helpful for us to grasp the characteristics of its framework by contrasting it with the competitive forces approach (CFA) presented by Porter (1980) because it is said that the CFA explores the source of sustainable competitive advantage in the external environment of the firm (i. e. , attractiveness of industry where they are located), while the RBV pays attention to the internal resources of the firm (i. e. , the heterogeneous resources that a firm possesses). Second, we clarify the objectives of corporate strategy through a critical 2005The Critical Assessment of the Resource-Based View of Strategic Management TOKUDA 127 assessment of the RBV from both a static and a dynamic point of view. Barney’s fundamental concept of the RBV is examined. Third, we suggest a new perspective of the RBV by amending it from an entrepreneurial viewpoint. . STRATEGY AND EXTERNAL ENVIRONMENT OF A FIRM Traditional research on strategic management suggests that firms need to seek a strategic fit between the external environment, for example opportunities and threats, and internal resources, for example strengths and weaknesses (e. . , Andrews, 1967; Itami, 1987). However, considerable emphasis has usually been given to a firm’s competitive environment and its competitive position (Das Teng, 2000). Considering the source of sustainable competitive advantage of a firm, it is widely accepted that the dominant viewpoint in the strategic management theory throughout the 1980s was the CFA presented by Porter (1980). His conceptual framework was mainly based on the structure-conduct-performance paradigm of the theory of industrial organization (Bain, 1959; Mason, 1949).It is no exaggeration to say that Porter (1980) specifically brings a concept of competition’ for the first time in strategic management theory. 1) The most innovative part of his work in this field is that he constructs a consistent framework for thought so as to examine concrete questions like how will a firm able to get a competitive advantage over its competitors? In the CFA, the industrial structure strongly influences the rules of competition, as well as the stra tegies potentially available to the firms belonging to that industry.Therefore the strategic issue for a firm seems to concern their competitive positioning in the industry. They seek a favor1) Broadly speaking, the strategic management theory before 1980s (pre-Porter period), which used to be called business policy’, had not been a body of theory with a consistent viewpoint yet. Its object was mainly to argue the management of the diversified firm. Hence, it was generally dealing with such an argument like, to which business should we give the priority to allocate our resources? or from which business should we withdraw our resources? In this stage, the strategy was no more than the citing list of procedures’ because the object of strategy went no further than merely arguing the analytical technique: growth matrix, effect of experience curve, product portfolio management, policy decision tree and so on, and the flowchart of its application which is needed when the st rategy has been drawing up. For instance, Hoffer and Schendel (1978), gave a comprehensive survey of past studies on the subject.They compile variety of analytical techniques and the flowchart of its application is indicated in their work. It is not thoroughly explained, however, why the process ought to be followed by such a flowchart. 128 RITSUMEIKAN INTERNATIONAL AFFAIRS Vol. 3 able position in order to gain a monopoly rent (Teece, 1984), while avoiding involvement in competition or moderating competitive pressures by influencing industry structure and their competitors’ behavior.To help the firm find such a positioning in the industry, Porter (1980) advanced a fiveforce model’. This consists of five industry-level forces: i. e. , entry barriers, threat of substitution, bargaining power of supplier, bargaining power of buyer and rivalry among industry incumbents, which determine the inherent profit potential of an industry or sub-segment of it. However, a series of empirical surveys have failed to support the link between industrial structure and the performance of a firm.Some studies show the variance in firm performance between industries is substantially less than that within industries (e. g. , Jacobson, 1988; Hansen Wernerfelt, 1989; Rumelt, 1991). Others also identify systematic and significant performance differences among firms which belong to the same strategic group within an industry (Cool Schendel, 1988). Research has suggested that the internal resources of a firm rather than the external environment around the firm are possibly the primary source of performance differences among firms.This result is bringing a growing number of researchers to the RBV of strategic management to explain the differences by focusing their attention on resource heterogeneity in an industry and the source of sustainable competitive advantage of the firms. 2) . STRATEGY AND INTERNAL RESOURCES OF A FIRM Since the mid 1980s, the RBV has emerged as one o f the substantial theories of strategic management (Barney, 1986a; Rumelt, 1984; 2) According to Teece, et al. 1997: 514), an entry decision process of the CFA looks roughly as follows: (1) pick an industry (based on its structural attractiveness’); (2) choose an entry strategy based on conjectures about competitors’ rational strategies; (3) if not already possessed, acquire or otherwise obtain the requisite assets to compete in the market. From this perspective the process of identifying and developing the requisite assets is not particularly problematic. The process involves nothing more than choosing rationally among a well-defined set of investment alternatives.If assets are not already owned, they can be bought. On the contrary, the RBV assumes resource endorsement of a firm cannot equibrate through factor input markets. The entry decision process of the RBV is as follows: (1) identify your firm’s unique resources; (2) decide in which markets those resourc es can earn the highest rents; and (3) decide whether the rents from those assets and most effectively utilized by (a) integrating into related market(s), (b) selling the relevant intermediate output to related firms, or (c) selling the assets themselves to a firm in related businesses. 005 The Critical Assessment of the Resource-Based View of Strategic Management TOKUDA 129 Wernerfelt, 1984), even though it is said that the RBV does not presently appear to meet the empirical content criterion required of a theoretical system (Bacharach, 1989; Hunt, 1991; McKelvey, 1997; Priem Butler, 2001a,b). The increased attention to firms’ resources by researchers has seemed to be beneficial in helping to clarify the potential contributions of resources to competitive advantage, as well as to introduce strategy scholars to a number of useful descriptive theories from industrial rganization economics (e. g. , Alchian Demsetz, 1972, on teamwork’ production, or DeVany Saving, 198 3, on price as a signal of quality), and furthermore to alleviate a previous analytical overemphasis on the opportunities and threats that arise from the product side (Priem Butler, 2001a). The RBV suggests that the resources possessed by a firm are the primary determinants of its performance, and these may contribute to a sustainable competitive advantage of the firm (e. g. Hoffer Schendel, 1978; Wenerfelt, 1984). According to Barney (1991), the concept of resources includes all assets, capabilities, organizational processes, firm attributes, information, knowledge, etc. controlled by a firm that enable the firm to conceive of and implement strategies that improve its efficiency and effectiveness (Barney, 1991; Daft, 1983). In the early stage of the RBV, the main concern was to identify the characteristics of resources that are not subject to imitation by competitors.If the resources possessed by a firm can easily be replicated by competitors, even though the resources are the so urce of competitive advantage of the firm, then the advantage will not last long. Dierickx Cool (1989a) describe how the sustainability of a firm’s asset position hinges on how easily its resources can be substituted or imitated, and imitability is linked to the characteristics of the asset accumulation process: i. e. time compression diseconomies, asset mass efficiencies, inter-connectedness, asset erosion and casual ambiguity. In the same way, several other characteristics have been explored such as unique historical conditions, causal ambiguity (Reed DeFillippi, 1990), social complexity, isolating mechanism and so on (Barney, 1991; Lippman Rumelt, 1982; Rumelt, 1984). . CAPABILITY AS A SOURCE OF THE HETEROGENEITY Let us develop the concept of resources a little further.For instance, Grant (1991) notes the distinction between resources and capability as follows: 130 RITSUMEIKAN INTERNATIONAL AFFAIRS Vol. 3 Resources are inputs into the production process†¦[they] inc lude items of capital equipment, skills of individual employees, patents, brand names, finance, and so on. But, on their own, few resources are productive. Productive activity requires the cooperation and coordination of teams of resources. A capability is the capacity for a team of resources to perform some task or activity. Grant, 1991: 118-19) In the same manner, Amit Schoemaker (1993) define resources as stocks of available factors that are owned or controlled by the firm, which are converted into final products or services. Capabilities, in contrast, refer to a firm’s capacity to deploy resources, usually in combination, using organizational processes, to produce a desired effect. 3) Hence, the presence of capability enables resources to begin to be utilized, and the potential for the creation of output arises.While resources are the source of a firm’s capabilities, capabilities are the main source of its competitive advantage (Grant, 1991). The important point o f this approach compared to the early stage of RBV is that, for the sake of gaining a sustainable competitive advantage, capability is regarded as more important than resources per se, and this implies that the firm-specific way of cooperation and coordination of resources causes the heterogeneity among firms in an industry. ) This thought can be theoretically traced back to Penrose’s (1959) work. According to her work, firm development is an evolutionary and cumulative process of resource learning, in which increased knowledge of the firm resources both helps create options for further expansion and increase absorptive capacity. Therefore, a major focus of her work lies in the application of resources. She regards a firm as more than an administrative unit, it is also a collection of productive resources which including both physical and 3) Stalk, et al. 1992) draw a distinction between a capability and a competence as follows: competencies and capabilities represent two dif ferent but complementary dimensions of an emerging paradigm for corporate strategy. Both concepts emphasize behavioral’ aspects of strategy in contrast to the traditional structural model. But whereas core competence emphasizes technological and production expertises at specific points along the value chain, capabilities are more broadly based, encompassing the entire value chain. Inthis respect, capabilities are visible to the customer in a way that core competencies rarely are (Stalk, et. al. , 1992: 66). ) To deepen the concept of capability, Grant (1991) invokes the concept of organizational routine’ from evolutionary theory (e. g. , Nelson, 1991). He views capability as a routine or a number of interacting routines, and organization as a huge network of routines. 2005 The Critical Assessment of the Resource-Based View of Strategic Management TOKUDA 131 human resources. According to Penrose, it is never resources’ per se that are the inputs’ in the pr oduction process, but only the services’ that the resource can render, that is: The services yielded by resources are a function of the way in which they are used? xactly the same resources when used for different purposes or in different ways and in combination with different types of or amounts of other resources provide a different service or set of services. The important distinction between resources and services is not their relative durability; rather it lies in the fact that resources consists of a bundle of potential services and can, for the most part, be define independently of their use, while services cannot be so defined, the very word service’ implying a function, an activity†¦it is largely in this distinction that we find the source of the uniqueness of each individual firm (1959: 25). ) The result of this is that the concept of capability’ is the capacity of a firm to convert resources they possess into the service’. The good service s might be produced by either good resources’ or average capability’/ average resources’ or good capability’, if capability were a type of score’ of capability, particular to each firm (e. g. , good firms have a high capability score’). The difference, or possibly the uniqueness, of a firm largely comes from these capabilities. . VULNERABILITY OF THE RBV After having made a brief survey of the conceptual framework of the RBV by ontrasting it with the CFA, we now attempt to clarify the objective of corporate strategy through a critical assessment of the RBV. Barney’s (1991) conceptual framework of the RBV has been used6), because 5) Foss (2005) notes that while the RBV is Penrosian in its emphasis on firm-level heterogeneity, most of Penrose’s basic themes ? flexibility in an uncertain world, organizational learning as an evolutionary discovery process, path-dependency, the vision of the management team, entrepreneurship, firm d ifferences being traceable to the efficiency with which resources are applied rather than to resources themselves, etc. seem to lie outside the orbit of the RBV, at least as its conceptual framework is clearly related to Demsetz’s (1973) competitive equilibrium model. 6) Referring to the SWOT framework, Barney defines resources as being valuable when they help seizing an opportunity in the firm’s environment or when they help neutralizing some threat in that environment, or at least shielding the firm against the threat. By resources 132 RITSUMEIKAN INTERNATIONAL AFFAIRS Vol. 3 as Priem Butler (2001a) remark, many RBV proponents either paraphrase his statements or simply cite his articles (i. . , Barney, 1991), without an augmented definition (e. g. , Bates Flynn, 1995; Brush Artz, 1999; Lits, 1996; Powel, 1992a, b; Rindova Fombrun, 1999; Yeoh Roth, 1999), and operate under his framework in their conceptual and empirical work. 7) Barney’s (1991) remarks on the conditions that a firm produces competitive advantage8) may be paraphrased as follows: (a) resources must be valuable. (b) resources must be rare. Two points should be noted here regarding to the attributes of the competitive advantage of a firm.Firstly, Barney’s concept of valuable’ is an ambiguous criterion to measure the competitive advantage of a firm. Whether the resource is valuable or not should be measured by its profitability, and thus it ought to take the form of an economic asset regardless of how tangible or intangible it is. The value of any resource should be measured by the discounted value of the expected future income stream that can be attributed to it. 9) In the RBV the valuable attribute of a firm is taken as given. The being rare, Barney seems to have a simple counting sense (as distinct from an economic sense) in mind.Firms that control valuable and rare resources possess a competitive advantage and will be able to obtain a competitive advabta ge. If furthermore the relevant resources are non-imitable and non-substitutable a sustainable competitive advantage may be obtained. The non-imitability (or more correctly: costly-to-imitate) condition directs attention to whether (or, at which cost) competitor firms can acquire or accumulate resources with attributes and levels of attributes similar to some desired resource which produces a competitive advantage.The non-substitutability (or, costly-to-substitute) condition directs attention to whether (or, at which cost) competitor firms can access (different) resources that will allow them to implement the same strategies as some successful firm. According to Foss (2005), it is also these two criteria that allows Barney to define sustainable competitive advantage in terms of situations in which all attempts by competitor firms at imitating or substituting a successful firm have ceased. Thus, he notes that sustainable competitive advantage is a property of an equilibrium. ) Priem and Butler investigate whether the RBV arguments regarding competitive advantage meet the generally accepted criteria for classifying a set of statements as a theory, See Priem Butler (2001a, b) and also Barney’s counter-argument (Barney, 2001). 8) With regard to the sustainability, he notes the resource must be imperfectly imitable, and cannot be strategically equivalent substitutes for this resource. 9) This kind of argument has been well discussed in the theory of multinational corporations (i. e. an argumentation between OLI paradigm theorists and Internalization theorists regarding the handling of ownership advantage of a firm). See, e. g. , Casson (1987). 2005 The Critical Assessment of the Resource-Based View of Strategic Management TOKUDA 133 planning and investment necessary to build up such resources are exogenous in this framework. 10) This means there is the fear that the RBV will overstate the profitability of firms exploiting these resources, because they ignor e the cost of acquisition and accumulation.Therefore it is impossible for the RBV to explain why firms invest in such a valuable resource rather than in other type of resources (i. e. , Barney is conducting a cross sectional analysis of what the firms currently has, he is not discussing what they would need to do to obtain more or different resources in the future. Barney focuses here on content while other RBV authors have focused on process. He is not trying to explain why firms invest, he is trying to explain what firms have accumulated as of a specific point in time.However, other RBV researchers have considered why and how). In addition, if the firms want to realize their competitive advantage or maximize their profit from the resources they possess, they have to take into account of the demand-side characteristics that influence on the final price of their output. The values of resources are determined by demandside characteristics, and those are also exogenous to the RBV mode l (Priem Butler, 2001a, b).We never have a priori information on the competitive advantage among firms that will result in super-normal profit, on the contrary, we know a posteriori the existence of the competitive advantage by virtue of the existence of super-normal profit. After all, the emphasis is on how to sustain such a valuable resource over the long term without adequate appreciation of its economic value. Therefore it is open to criticism that the RBV contains a theory of sustainability but not a theory of competitive advantage (Priem Butler, 2001b).Secondly, the concept of a rare’ resource does not necessarily ensure the competitive advantage of the firm, even if that resource generates a large rent’ due to its relative scarcity. Rents are the prices of services yielded by resources (Lewin Phelan, 2002). In this phase rent is noth10) According to Petaraf (1993: 180), Firms with superior resources will earn rents†¦ It may be understood most clearly by assuming that firms with superior firms with superior resources have low average costs than other firms. We understand that superior resources may earn Ricardian type of rents, however in order to analyze the source of firm ustainable competitive advantage over rivalry, we should put not a rent’ but a profitability’ in question. And we cannot understand her ground why superior resources’ go to a low cost position’ (1993: 180). Superior resources must have accompanied a lot of investment until then due to its superiority, even though which is such an intangible assets as organizational culture (i. e. , Barney, 1986b), thus we cannot necessarily to say firms with superior firms with superior resources have low average costs than other firms’. 134RITSUMEIKAN INTERNATIONAL AFFAIRS Vol. 3 ing more than the rental price of the service of the resource whether it is rare or not. After remunerating all the factors of production, no profit has been left to t he firm (Demsetz, 1973; Barney, 1986a; Rumelt, 1987). If there is a firm gaining profit from the resource, it is simply that the firm squeezes some part of the rent from the owner of the resources. Many RBV researchers identify the concept of rent’ (e. g. , Mahoney Pandian, 1992; Petaraf, 1993; Rumelt, 1987), that is expressed in various forms, i. e. Ricardian rent, Marshallian rent, Paretian rent, and quasirent, as those, which accrue from the relative differentiation of resources a firm control (We have to bear in mind the fact that rent will be paid even though all of land is homogeneous or even if the land is not fertile. Rent is not paid due to the relative difference of the land’s fertility but by the fact that land is merely scarce (Lewin Phelan, 2002). The difference in fertility reflects in the difference in rental rates, however, the rental rate is nothing to do with the profitability of a firm.The owner of any resources just asks for the rents: i. e. , wag e, rent, and interest, according to its rate). They consider the concept of competition’ as the states that firms compete in factors of production markets over the relative advantage of the resources they acquire or accumulate, rather than compete in final-product markets over the price of their products and services. However, from the static point of view, all of the relative advantages of these resources ought to be compensated for their owner. And the source of competitive advantage of the firm remains only by their monopoly rent.In this case alone, a firm would be able to gain super-normal profit at the cost of social welfare. It follows from what has been said, that the RBV contains the conditions of sustainability, but it does not fulfill the conditions for acquiring and realizing a competitive advantage. 11) 11) According to Foss (2005), Barney (1991) singles out two necessary primitives that must obtain for SCA to exist, namely heterogeneity and immobility, however, t he relation between these two primitives and the four other conditions of sustainable competitive advantage (i. e. resources being rare, valuable, costly to imitate and costly to substitute) is not made clear. The implication of Barney’s discussion is that the four latter are collectively sufficient for SCA, and if they (all) obtain, heterogeneity and immobility also obtain. However, the four conditions are not all necessary, whereas immobility and heterogeneity are. In other words, possessing resources that are rare, valuable, costly to imitate and costly to substitute is not the only way to gain and sustain competitive advantages, as long as the relevant ways conform to the criteria of resources being immobile and heterogeneous.This, however, is not clarified in Barney’s paper. 2005 The Critical Assessment of the Resource-Based View of Strategic Management TOKUDA 135 . THE RBV’S FORTE Given that the RBV is nothing more than an indication of the condition for c ompetitive firms to sustain their advantage, how can we investigate the academic value in the RBV in terms of explaining the source of the competitive advantage of a firm? By examining Barney’s (1986a, 2001) esearch, we see that he might recognize the existence of super-normal profit and the source of competitive advantage besides valuable and rare resources. The strategic factor market imperfection’ is the key concept for finding the academic value in the RBV. The strategic factor markets are developed when a firm requires the acquisition of resources in order to implement its strategy (Barney, 1986a). These markets are where firms buy and sell the resources necessary to implement their strategies (Barney, 1986a; Hirshleifer, 1980).Hence the economic performance of the firms depends not only on the returns from their strategies but also on the cost of buying the resources from these markets to implement those strategies. And the costs of those resources are determined by the characteristics of the factor markets. It is leading us that valuable and rare resources are not the source of competitive advantage or above normal return if the cost of acquiring or developing these resources equals the value they create when used to conceive of and implement a strategy.However, there is an implied possibility that the competitive advantage may come from the imperfections in strategic factor markets. Different firms in these markets will have different expectations about the future value of a strategy, which creates this imperfection (Barney, 1986a), and the owners of the firm also have different expectations about the future return of their resources (Barney, 2001). Therefore, different expectations toward the resources produce the possibility of a competitive advantage for a firm.This kind of competitive advantage, named economic rents’ by Barney, reflect the creative and entrepreneurial ability of firms to discover how to generate value with thei r resources in ways that other firms and outside owners cannot anticipate (Barney, 1986a, 2001). Firms which intend to obtain a competitive advantage must be consistently better informed concerning the future value of these resources than other firms. 12) 12) Peteraf (1993) argues that ex ante limits to competition is a condition for the existence and endurance of competitive advantage. Because of ex ante uncertainty about the future 36 RITSUMEIKAN INTERNATIONAL AFFAIRS Vol. 3 Examining the Barney’s concept of strategic factor market imperfection’, we are able to interpret that the characteristics of competition’ are not in the world of static states (equilibrium), but in the world of dynamic processes of change (disequilibrium). As mentioned above, no rents emerge in the world of static states. If the price of any resource reflects the discounted value of its expected future earnings, and if everyone shares the same correct expectations, then that price include s all correctly anticipated value components.It is nothing to say that ex ante values will turn out to be equal to ex post values. There will be no room for super-normal profit. Unless there is a difference between the ex post value of a venture and the ex ante cost of acquiring the necessary resources, the entrepreneurial rents are zero (Rumelt, 1987; Peteraf, 1993). In a dynamic sense, such a situation cannot exist because a price of any resource does not reflect the discounted value of its expected future earnings, so everyone does not share the same correct expectations towards it and the price includes all correctly anticipated value components.The possibility of profit comes from ex ante uncertainty of the resource’s certain (real) value, the probability of profit comes from ex post realization of its certain value. In this sense, the size of super-normal profit, thus the competitive advantage of a firm, depends on the difference between the ex ante cost of resources an d the ex post value of them. This suggests that to acquire a competitive advantage is no more and no less than to obtain the entrepreneurial rents. The CA depends on how to exploit the factor markets disequilibrium, i. e. the firm’s skill (accuracy) at perceiving the future value of resources. We may say that the academic values can be found in the RBV when we view it in a dynamic context. value of the resources to be bought or developed today, only firms with entrepreneurial insight or luck make the right investment decisions and are rewarded by entrepreneurial rents (Barney, 1986; Wernerfelt Montgomery, 1986). Also, ex post limits to competition (i. e. , isolating mechanisms) protects the strategic assets and capabilities from being imitated. Isolating mechanisms allow a firm to sustain its competitive dvantage. Isolating mechanisms Rumelt (1984: 568) such as casual ambiguity, specialized assets, switching and search costs, team-bodied skills, reputation and image and lega l restrictions on entry are the reasons why markets fail. In the absence of isolating mechanisms and market imperfections, resources would be mobile, and no firm could achieve competitive advantage and positive returns (like in perfect competition). By pointing these mechanisms out, Rumelt (1984) highlights why firms exist’ and then concentrates on why firms are heterogeneous’. 2005The Critical Assessment of the Resource-Based View of Strategic Management TOKUDA 137 . ABILITY OF ENTREPRENEUR AS A SOURCE OF THE HETEROGENEITY In the dynamic world, the heterogeneous perceptions are more important than the heterogeneous resources per se (Lewin, 2005; Lewin Phelan, 2002). As a matter of course, such perception originates in the asymmetric information among firms. This drives us, logically, to the situation that the entrepreneurship’ and also the ability to perceive market imperfection of information have to be incorporated into the RBV.How to best evade the market i mperfection or how to make good use of that imperfection is very strategic decision made by a firm to gain a super-normal profit. 13) And of course, the one who will be in charge of this strategic task is an entrepreneur. 14) As an aside, even if it is logical to represent the entrepreneurship in t

Proposal for Problem at Work Essay Example | Topics and Well Written Essays - 750 words

Proposal for Problem at Work - Essay Example One of its entrepreneurial ventures focused on health care considering the organization as the â€Å"market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare† (Philips: Company Profile, 2011, par. 2). To provide continued service to its wide range of clientele, the Philips Emergency Call Center was designed to respond to medical emergencies through a medical alert service and a medication dispensing service with the ultimate goal of giving peace of mind to consumers. Call center agents, called Lifeline Personal Response Associates, are available 24/7 to assist in responding to various medical assistance inquiries and provide appropriate interventions and support (Philips Lifeline Employment, 2011, par. 1). Statement of the pro blem Parallel to other organizations with diverse composition of personnel responding to various needs of clients, organizational problems normally ensue. At Philip Lifeline, the identified problems are as follows: (1) associates making mistakes in responding to calls due to any of the following factors: cell phone use (texting); noise level (associates being loud while taking a call; people having loud conversations; talking across the room); using work email; associates standing up when handling a call; and (2) associates rushing during calls due in response to increases in call volume to get bonus; to leave for scheduled breaks, and in a hurry to end the shift. Analysis From the problems identified, it could be deduced that the root causes of the dilemmas are interferences that affect productivity (use of cell phones while taking calls, noise levels, and improper work decorum). Further, rushing in responding to inquiries due to various reasons could also be a symptom for lack of motivation and rewards in the workplace. In addition, the inability of management to address infractions or violations to company policies (using cellphone, emails while taking calls) makes these problems persistent and unaddressed. Financial Analysis The financial condition of Philips Lifeline, as revealed in its official website contain information that indicate a decrease in net income during the first quarter of 2011 of EUR 63 million to amount to EUR 138 million, as compared to EUR 201 million in 2010. However, when sales by sector was reviewed, healthcare actually contributed to a 5% comparable growth rate from EUR 1,821 million in the first quarter of 2010 to EUR 1,971 million in the same time period for 2011 (Quarterly Report, 2011). This simply means that the healthcare services encompassing the performance of associates posted positive growth despite the identified problems. More importantly, if these problems are properly addressed, greater performance and productivity wo uld result to increase financial condition and success that would be reflected in positive financial growth and increased bottom line. Objections/Alternatives Given the problems identified and analyzed, as well as the information provided from the organization’s financial condition, the alternative courses of action that management could consider to address the problems are as follows: (1) review company policies and sanctions; (2) re-orient all employees on the organization’s code of discipline by communicating company policies

Supreme Court Essay Example | Topics and Well Written Essays - 1500 words

Supreme Court - Essay Example The aim of this order which was named the Civilian exclusion order 34 of the US army was executed as a way to prevent these American-Japanese from committing espionage during the war time. Korematsu who is the plaintiff saw the execution of the order as being unconstitutional and being in violation of the Fifth Amendment. He therefore refused to move and was arrested and convicted. The case eventually reached the Supreme Court which ruled strongly in favor of the presidential executive order insisting that the rights of the plaintiff were minimal and hence of no significant compared to the Americans in general (Alonso 52). The issue that was being resolved by the Supreme Court was on whether to affirm or duly dismiss the conviction order of Korematsu based on violation of his constitutional rights and Fifth Amendment which were being violated. The decision of the court which was delivered by Justice Black and which had a 6-3 decision was the affirmation of the conviction order for Korematsu where it sided with the government about its national security and prevention of espionage. The reasoning of the court was not based on the constitutionality of the presidential executive order, the racial segregation or even the loyalty of the petitioner to the United States. It rather looked at the bigger picture which in this case was the safety of the citizens of the United States from espionage and further attacks from the Japanese. The court supported the government on this ruling as the people in the United States who were the majority compared to those who were American-Japanese needed protection from war and the negatives effects that accompanied war. The government had no certainty of the number of Japanese who were disloyal to the United States and loyal to the government of Japan and who could therefore aid their country in the war through trading secrets about the national defense. The military in charge of the exercise concluded

Cost-benefit analysis of the ban on drugs in netherlands Essay

Cost-benefit analysis of the ban on drugs in netherlands - Essay Example Cost-benefit analysis of the ban on drugs in netherlands The case under study will consider the use of cost-benefit analysis as one of the economic approach to testing the cost that the society will incur if they opt for either of the mentioned policies (Cleveland, 2008, p. 563). On the other side of the coin, the benefit that each of the two options will accrue will also be measured, and the further systematic test procedure qualifies one to be adopted. Economic policies across the world have been influenced by both political and social factors. It is worth noting that the general welfare of people is given priority. In any economic idea in the society, critical analysis needs to be carried out to ascertain its benefit or loss to the people. Various concepts are applicable in this respect but their uses also depend on the nature of economic variables under question (Chris & Wilhite 2004, pp. 108-9). Cost-benefit analysis is an economic concept that has a wide use. In project appraisal it is one of the recommended methods of testing the vi ability of a project. . It is a double faced in-depth analysis of the various cost that would be incurred in making a given investment policy and comparing with the benefit that would be obtained from successfully undertaking the project under question. Its application is not only limited to economic projects but also covers the political decisions that are pegged on economic results. An example includes decisions by the government to introduce a given statute that will regulate a given behavior of a specific group of people. In this regard, the Netherlands is faced with a policy dilemma of whether to legalize the aforementioned drugs or to put a ban. Some of the challenges that it faces are the issue of a high influx of tourists who pose a threat to the law regulating the consumption of these drugs (Miron & Zwiebel, 2005, pp.67-8). It is, therefore, important to draw a cost-benefit model that would check which way is the best to go. Social cost of prohibition tends to be higher as it triggers various socials ills in the society, which translates to retrogressive economic direction of the country. On the other side, legalization comes with some costs of formulating and harmonizing the legal policy across the various groups of people that include citizens and foreigners without creating any negative impact on the diplomatic relations with other states and the tourism sector (Miron, 2001, p. 851). In estimating the costs, there is a breakdown of various tangible and intangible costs, and this is a characteristic of the legal proposals that the Dutch authorities are trying to put across. Benefits in terms of economic policy also have a wide use and sum up all the positive contributions of a given idea which includes reduction of negative factors. In applying the concept of cost-benefit analysis in the case of this country, we are simply assuming that the cost has a negative sign while the benefits have positive signs. When the two are summed up, a positive sign i s deemed acceptable; the negative result, on the other hand, is considered a burden while zero may mean that other factors are taken into consideration. In relation to the case of imposing a ban on the drugs, a lot of social costs are eminent (Chris & Wilhite, 2004, p. 114; Cleveland, 2008, p. 577). One of them is the

A Brief History Of Marketing

A Brief History Of Marketing In some ways marketing is as old as civilization itself. You may have seen films based in ancient Greece or Rome with images of active market stalls and traders keenly engaged in convincing communications. Of course these traders would not have called their activities marketing and their activities may seem far removed from someone ordering airline tickets via a website. The concept of marketing that we now see has more to do with expansion during the industrial revolution of the 18th and 19th centuries. This was a period of rapid social change motivated by technological and scientific innovation (BBC history). One result was that for the first time the production of goods was separated from their consumption. Mass production, developing transport infrastructure and growing mass media meant that producers needed to, and could develop more refined ways of managing the distribution of goods. The production orientation era For much of the industrial revolution goods were generally limited and producers could sell pretty much all that they could produce, as long as people could afford to buy them. Their focus was therefore on production and distribution at the lowest possible cost and whatever marketing management that there was considered these issues (for example, reducing distribution costs, opening new markets). The sales orientation era From the begining of the twentieth century to the era following the Second World War (although the development was interrupted by the wars) competition increased and the focus of marketing turned to selling. Communications, advertising and branding started to become more important as corporations needed to sell the mounting outputs of production in an increasingly swarming market. Marketing was therefore still a slave to production, but focused on distribution, communication and persuading customers that one manufacturer goods were better than another. The marketing orientation era From the 1960s onwards most markets have become flooded (the size of the market remains the same). This means that there is now severe competition for customers. The refinement of marketing management has therefore evolved into what we now see in a modern marketing department. Marketers are involved at a strategic level within the organization and therefore inform an organization about what should be produced, where it should be sold, how much should be charged for it and how it should be communicated to consumers. Modern marketers research markets and consumers. They try to understand consumer needs (and potential needs) and allocate organizational resources properly to meet these needs. Modern marketers are mainly interested in brands. They are also increasingly concerned to ensure that employees understand marketing, i.e. that everyone within the organization involves themselves with marketing activities. Evolution of marketing It is hard for many to think, but when compared to economics, production and operations, accounting and other business areas, marketing is a moderately young discipline having emerged in the early 1900s. Prior to this time most issues that are now usually associated with marketing were either assumed to fall within basic concepts of economics (e.g., price setting was viewed as a simple supply/demand issue), advertising (well developed by 1900), or in most cases, simply not yet explored (e.g., customer purchase behavior, importance of distribution partners). Led by marketing scholars from several major universities, the development of marketing was in large part aggravated by the need to dissect in greater detail relationships and behaviors that existed between sellers and buyers. In particular, the study of marketing led sellers to recognize that adopting certain strategies and tactics could extensively benefit the seller/buyer relationship. In the old days of marketing (before the 1950s) this often meant identifying strategies and tactics for simply selling more products and services with little regard for what customers really wanted. Often this meant companies embraced a sell-as-much-as-we-can philosophy with little concern for building relationships for the long term. But starting in the 1950s, companies instigated to see that old ways of selling were wearing thin with customers. As competition grew rigid across most industries, organizations looked to the buyer side of the transaction for ways to progress. What they found was an emerging philosophy signifying that the key factor in successful marketing is understanding the needs of customers. This now famous Marketing Concept suggests marketing decisions should flow from initially knowing the customer and what they want. Only then should an organization commence the process of developing and marketing products and services. Three Eras of Marketing In the first era of marketing, we were presented with eye catching beauty in the surrounding background, which presented us with a certain calming effect; just what the marketing ploy needed. Then you noticed the colorful wide variety of assorted fruits that were available. You could stroll endlessly about, taking your time to decide what you wanted. There were no pushy salesmen, definitely no television ads, and most assuredly no harassing phone calls. In fact, it didnt take much more than a whisper of a suggestion to make the first marketing ploy work. It was simple, just tell the people they couldnt have the one thing that would allow them to know and have everything they ever wanted. What began as a small marketing ploy, snowballed throughout history, and I believe began the very first marketing era. The second era of marketing was easy to see coming. When the masses no longer sought out all that the market had to offer, it became clear that a new marketing era was forthcoming. Now was the time for the market to come to the consumer. A whole new range of strategies emerged amid declining sales. First there was the one on one, door-to-door marketing approach. While effective, it was a slow word of mouth process. It did not offer a quick response like the new profitable posters, or newspapers and magazine ads that followed. Even today, these marketing approaches continue, but by the time television and radio started selling advertising time, the marketing approach had again changed. Now advertisers could appeal not only to what the consumer needed and wanted, but to what they might want some day in the future. These avenues gave access to new marketing areas and ideas. This second marketing era gave people the ability to market things like houses, housing projects, and vacation res orts. Consumers no longer had to spend excess money on gas just to see what was available. In addition, college funds, burial arrangements and even retirement plans, were easily handled in the comfort o f your own home. Finally, we come to the third and final marketing era. Now, because of satellite and Internet capabilities, mass marketing is always available; weather you want it or not. It resounds in your ears from television, radio, billboards and the like. It is the first thing you see in the morning and the last thing you hear at night, before you turn of you television. In this present third marketing era, every vain imagination of man is marketed. It is not only marketed to those who have the money, but to those who have no money. They even direct their advertisements under age kids who have no money. The marketing strategies are so perverse now, they actually encouraged the under age and the low income classification of people, to lie and begin buying things on credit. Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These messages are usually paid for by sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action. Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Mass media can be defined as any media meant to reach a mass amount of people. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages. Electronic Media Advertising A television advertisement or television commercial-often just commercial or TV ad (US), or advert, commercial, advertisement or simply just ad (UK/US), or ad-film (India)-is a span of television programming produced and paid for by an organization that conveys a message. Advertisement revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to promote a wide variety of goods, services and ideas since the dawn of television. The USAs first television advertisement was broadcast July 1, 1941. The watchmaker Bulova paid $9 for a placement on New York station WNBT before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. The 20-second spot displayed a picture of a clock superimposed on a map of the United States, accompanied by the voice-over America runs on Bulova time. The first TV ad broadcast in the UK was on ITV on 21 September 1955, advertising Gibbs S.R Toothpaste. Rural Marketing In recent years, rural markets have acquired importance, as the overall growth of the economy has resulted into considerable increase in the purchasing power of the rural communities. On account of green revolution, the rural areas are consuming a large quantity of industrial and urban manufactured products. In this context, a special marketing strategy, namely, rural marketing, has emerged. But often, rural marketing is confused with agricultural marketing the latter denotes marketing of produce of the rural areas to the urban consumers or industrial consumers, whereas rural marketing involves delivering manufactured or processed inputs or services to rural producers or consumers.

Plagiarism Essay -- Cheating Essays

Plagiarism missing works cited Plagiarism is a distinguished sounding word. One would almost think that it sounds like some lofty philosophical ideal named for the great Greek teacher Plagiarus, something to be aspired to. This is not so. Plagiarism is in fact a moral misdemeanor, and an academic felony. By definition, plagiarism is "a piece of writing that has been copied from someone else and is presented as being your own work." Socrates, Plato and Aristotle would have frowned on such a practice, and "Plagiarus" would have been kicked out of the academy. Such is the fate of many college students today. Plagiarism exists in greater and lesser forms. It can range anywhere from copying a phrase without giving credit, to copying entire works and submitting them under ones own name. In Steven Wilhoit’s book "Helping Students Avoid Plagiarism", several forms of plagiarism are outlined: †¢Buying a paper from research service or term paper mill. †¢Turning in another student's work without that student’s knowledge. †¢Turning in a paper a peer has written for the student. †¢Copying a paper from a source text without proper acknowledgment. †¢Paraphrasing materials from a source text without appropriate documentation. The Internet has made simple an additional type of plagiarism: †¢Turning in a paper from a "free term paper" website. Students throughout the ages have faced the moral dilemma of turning in an original piece, or borrowing someone else’s words. There are many reasons to be tempted into dishonesty. Perhaps one is unsure of his or her writing skill, or knowledge in the subject matter. Maybe there are pressures of time, or the need to get a good grade. The advent of th... ...ndation of plagiarized works is not going to be of as great a service to the community in which he or she serves. Nor are the moral standards of such a person desirable in the workplace. I would never enlist the services of a professional knowing that he or she had, in effect, stolen part of his or her professional degree, and did not actually obtain the knowledge that was prescribed as part of his or her certificate. I would hope that such a person was caught at this long before he was my Doctor, Banker or Mechanic. Because of the advances in information technology, I am of the opinion that every incoming freshman should complete an assignment on plagiarism. I myself have gained awareness in so doing, and have a greater appreciation of the temptations faced by students as well as the frustrations faced by educators. Socrates, Plato and Aristotle would be proud. Plagiarism Essay -- Cheating Essays Plagiarism missing works cited Plagiarism is a distinguished sounding word. One would almost think that it sounds like some lofty philosophical ideal named for the great Greek teacher Plagiarus, something to be aspired to. This is not so. Plagiarism is in fact a moral misdemeanor, and an academic felony. By definition, plagiarism is "a piece of writing that has been copied from someone else and is presented as being your own work." Socrates, Plato and Aristotle would have frowned on such a practice, and "Plagiarus" would have been kicked out of the academy. Such is the fate of many college students today. Plagiarism exists in greater and lesser forms. It can range anywhere from copying a phrase without giving credit, to copying entire works and submitting them under ones own name. In Steven Wilhoit’s book "Helping Students Avoid Plagiarism", several forms of plagiarism are outlined: †¢Buying a paper from research service or term paper mill. †¢Turning in another student's work without that student’s knowledge. †¢Turning in a paper a peer has written for the student. †¢Copying a paper from a source text without proper acknowledgment. †¢Paraphrasing materials from a source text without appropriate documentation. The Internet has made simple an additional type of plagiarism: †¢Turning in a paper from a "free term paper" website. Students throughout the ages have faced the moral dilemma of turning in an original piece, or borrowing someone else’s words. There are many reasons to be tempted into dishonesty. Perhaps one is unsure of his or her writing skill, or knowledge in the subject matter. Maybe there are pressures of time, or the need to get a good grade. The advent of th... ...ndation of plagiarized works is not going to be of as great a service to the community in which he or she serves. Nor are the moral standards of such a person desirable in the workplace. I would never enlist the services of a professional knowing that he or she had, in effect, stolen part of his or her professional degree, and did not actually obtain the knowledge that was prescribed as part of his or her certificate. I would hope that such a person was caught at this long before he was my Doctor, Banker or Mechanic. Because of the advances in information technology, I am of the opinion that every incoming freshman should complete an assignment on plagiarism. I myself have gained awareness in so doing, and have a greater appreciation of the temptations faced by students as well as the frustrations faced by educators. Socrates, Plato and Aristotle would be proud.

Print Media Industry Worksheet Essay

In Parts A and B, respond to each question using complete sentences, in a paragraph of at least 100 words. Be clear and concise, and explain your answers. Cite any outside sources consistent with APA guidelines. In Part C, respond to each of the statements with a specific example or an explanation; use complete sentences as needed. Part A: Historical and contemporary role of the print media industry Choose one of the following two topics: the feminist movement (women’s liberation) or public education. Answer the following questions about the relationship between your topic, the print media industry, and American society. Provide specific examples and cite at least three professional publications or articles. 1. How has the print media industry historically treated your selected topic (feminism or public education)? How does the print media industry treat that topic today? Throughout time, the feminist movement has brought attention that has been demeaning ( Bronstein, 2005). With women’s liberation, came controversial issues and the issues were then brought to mainstream media. Consistent awareness has been made, yet there is still a certain stigma that holds onto the feminist movement, even currently. Mass media has never been very good to women and there has always been hostile and inaccurate statements that emerged in media. Women’s goals have been misinterpreted and most people fail to see the difference in their values, ideas, and goals helping with the movement. Even currently, when looking at women in media, it is generally not an accurate outlook. They have made it seem a person needs to be stick thin, perfect hair, lips, and body, and if they aren’t then the re is something wrong with them. 2. How has the print media industry helped drive improvements and public awareness of your selected topic? Has the media perpetuated any drawbacks,  controversies, or scandals surrounding this topic? Women are out in the media now more than ever. Media has had a huge involvement with this, whether it be negative or positive for them. Women’s public profile has not led to equality or an end to oppression (Graham, 2003). There is a more openness about sexuality, as well as, body exploitation. Body obsession has become more and more common over the years. Everywhere women look, there are advertisements about body images and what they need to do or should do to make themselves fit in and be beautiful. Women also have the idea drilled into their heads that they are not as equally worth what men are, even to this day. Women still get put into certain jobs and are not paid that the men are. People still seem to not think there is anything wrong in that situation. 3. What role has the print media industry played throughout the history of this topic? Do you think the current role of the print media is the same as it was in the 1800s and 1900s? Why or why not? Women used to have to write their own history because it simply wasn’t included with all the others. The Women’s Liberation Movement helped to shape exactly what the movement was. It used the press to promote issues and used the media’s own commercial and professional interests in giving the movement attention. On the other hand, the media was an outlet for those to demean and defeat the women’s movements and made their achievements look small. Part B: The influence of new technology on the print media industry For each print media industry—books, newspapers, and magazines—answer the following questions: 1. How has the development of the Internet, wireless communication, computers, and hand-held digital devices affected print media companies’ products and sales? With the use of hand-held devices, computers, and the Internet, printed materials like newspapers, books, and magazines, has diminished greatly. You don’t hear people often say they are going out to the store to buy one of these things. Most people now just get on their cell phone or computers and have the desired article at their fingertips. Online  publications have risen in sales, but the actual printed material has gone down drastically in the past few years. Also, with having these items at your own disposal you don’t have to store papers or have a place to put them if you wanted to save them. You can simply add it to your favorites or download it in seconds. 2. What changes have print media companies made to incorporate new technology into their traditional products? Have these changes been successful or unsuccessful? Why? Technology companies have released applications and software that help people to read the newspaper or magazine easier as if they were literally holding it in their hands. They help readers to go back and forth between stories, view picture galleries, and the consumer can download the article they desire for later use. As the story changes, so does the version the person downloaded on their device. They have been successful because you can see it in the numbers lowering on printed publications and rising on online items. People want things at the speed of light. They don’t want to have to walk or drive to the store to read the day’s new and by the time they get it, it is old news. 3. How have consumers reacted to these changes? Consumers have reacted to these changes in different ways. People who are stuck in their ways may not want to change and like their daily printed newspaper. Some people still want to hold the magazine or newspaper in their hand. Others, would prefer to have at a glance things and have them on their phones or computers. People are on the go and they want every single aspect of their lives to be that way. Part C: Major publications in the print media industry Books Newspapers Magazines How many total publications are sold annually in each print media industry? About 175,000 books are published every year. That equals out to about 479 books each day. In 2013 about 22,315 newspapers, printed and online, were  sold. Digital editions of magazines have sold around 5.4 million copies. Hard copies sold around 346.5 million annually. What are the major ownership chains in each print media industry? Major ownership chains are Random House, Pearson, Hatchette, and Harper Collins. Gannett, Knight-Ridder, Newhouse and Times Mirror are the top four major chains in newspaper publication. Time Warner, Gemstar International Group, and Thompson Multimedia are all three large chains of magazine publishers. List three major publications in each print media industry. The 50 Shades of Grey, Twilight Saga, and the Harry Potter books are major publications. Some of the largest publications are The New York Times, Los Angeles Times, and The Chicago Tribune. There are three leading weekly magazines. They are Time, Newsweek and U.S. News and World Report. For each of the three major publications you listed, identify the target audience. For the 50 Shades of Gray it would be 18 and over. For the Twilight Saga and Harry Potter books are for tweens and teenagers, but adults read them, as well. These newspapers are generally directed toward adult audiences. Children and young adults can read them, but that is not who they are targeted for. The same as the newspapers mentioned, these magazines are for adults, generally. They are informative and deal with business mostly. For each of the three major publications you listed, describe the unique writing style. What makes each publication stand out in the marketplace? 50 Shades of Grey is written for women. It is along the lines of being pornographic. It is very detailed and visual. The Twilight are repetitive and boring when describing things so in depth when they don’t need to be. The Harry Potter books are very descriptive, yet simple. They were easy to read and kept you entertained. The newspapers listed have a writing style of using honorifics instead of last names. There is no Major headline and the most important story goes in the top-right column, on the main page. The L.A. Times has a â€Å"column One† which is a feature that appears daily on the front page to the left side. The Chicago Tribune goes along the lines of the L.A. Times, which is their parent company. Time Magazine has changed their  red border to promote stories, enlarged column titles, reduced the number of featured stories, increased white space around articles, and added in photos. The writing styles of the other two magazines provide a strong reputation for accurate, brisk, and vivid reporting of news events. For each of the three major publications you listed, describe the publishing trends. How is each publication changing in response to today’s cultural, political, or technological climate? Readers everywhere were turned on by 50 Shades of Grey. They devoured the erotic romance and new author and publishers ate it up with re-makes that resembled these books. Twilight and Harry Potter went just as fast trending. Tweens and teens had it advertised in their faces everywhere. Publishing on newspapers has decreased over the years. With things like the Internet and having hand held devices, printed material has taken a big hit. Magazines, along with newspapers, have trends like buying subscriptions to make money, using multimedia, and micropublishing. Micropublishing will eventually stand out, becoming more important and prevalent. References Bronstein, C. (2005, Winter). Representing the third wave: mainstream print media framing of a new feminist movement. Journalism and Mass Communication Quarterly, 82(4), 783. Media Bias. (2009, December 28). Issues & Controversies On File, n. pag. Retrieved January 29, 2010, from Issues & Controversies database. German, L. (2003, Winter). Women’s Liberation Today. INTERNATIONAL SOCIALISM JOURNAL, 101().

History of Psychology

History of Psychology Free Online Research Papers People are constantly questioning who they are and where they have come from, these questions can easily be classified as the most common psychological, and at the same time, philosophical ideas that people face each and every day. Psychology and philosophy have much in common, including the fact that they both study human mind that is influenced by historical and cultural forces. Psychology can assist all people to organize their thoughts and gain perspective on possible mental disorders. During the mid 19th century, Wilhelm Wundt, a German physiologist started using scientific research methods to look into reaction times. This is the time when it is said that psychology actually began since this is when Wundt created the first psychology laboratory in Leipzig. In the time since psychology has cut itself off from philosophy. The exploration of psychology was begun with structuralism; this was the idea that the object of psychological investigation should be the conscious mind. This approach had its challenges and for this reason was soon replaced by functionalism. William James was the creator of this new school of thought and eventually led him to become the leading American Psychologist of his time and his principals of psychology made him the father of American Psychology. Functionalism focused on how the human behavior works towards helping people exist comfortably in their respective environments. Functionalists like to use methods such as direct observatio n. Next came Sigmund Freud, Freud took the Psychology field by storm with his ideas of the unconscious human mind being responsible for the majority of psychological disorders. Freud’s work with patients who suffered from ailments such as hysteria led him to believe that our early childhood experiences (Goodwin, C.J.) and our unconscious impulses are what lead us into becoming the individuals that we are as adults. Freud’s thoughts and ideas had such an impact on the 20th century psychology field that he actually influenced the mental well being as well as in many other fields such as art and literature. Behaviorism also emerged during the 20th century and psychology began a dramatic evolution. Behaviorism focused more on the observable behaviors and rejected the previous ideas of the conscious as well as the unconscious mind. Behaviorism became such a dominant force in the field of psychology that this school of thought reigned supreme for almost fifty years. Even though, over time, this school of thought did loose some of its steam the basic principals of behaviorism are still used today. Many therapeutic methods such as behavioral modification are often used to help children overcome maladaptive behaviors and also assist in them learning new skills. Conditioning is another type that is still used in most situations ranging from education to parenting. As we have seen, behaviorism and psychoanalysis dominated the first half of the 20th century but a new school of thought, known to us as humanistic psychology emerged during the latter half of this century. This school of thought was most frequently referred to as the â€Å"third force† in psychology and this theoretical concept lays emphasis on conscious experiences. Throughout time there have been enormous changes throughout the psychology field and there has also been an enormous amount of growth since the days of Wundt. Psychology continues to grow and change as we learn more and more about whom we are and why we are here. Recent psychological research centers mostly on the many aspects of the human behavior and experience, starting at the impact of cultural and social factors and continuing through the biological influences on human behavior. Those who practice in the field of psychology today tend not to classify themselves under one particular school of thought but rather focus on certain specialty perspectives or areas. These individuals usually draw their conclusions from a wide range of theoretical backgrounds. Due to these recent changes we must conclude that the field of psychology will continue to evolve and change throughout time and that we can still add our input to assist in the shaping of the future of this quizzical field. References Goodwin, C.J. (2008). A History of Modern Psychology (3rd ed.) Hoboken, NJ: Wiley Research Papers on History of PsychologyThree Concepts of PsychodynamicEffects of Television Violence on ChildrenAssess the importance of Nationalism 1815-1850 EuropeHip-Hop is ArtBook Review on The Autobiography of Malcolm XMarketing of Lifeboy Soap A Unilever ProductGenetic EngineeringStandardized TestingThe Spring and AutumnTrailblazing by Eric Anderson

Introduction to Counselling Essay Essays

Introduction to Counselling Essay Essays Introduction to Counselling Essay Essay Introduction to Counselling Essay Essay Definition of a CounselorGuidance is about to give aid instead than advice. advice often means stating people what they should or ought to make. and this has no topographic point in reding. Counselors look at what is possible. but do non state clients what they should make. That would be the counselor taking control instead than the client deriving control. The primary difference between reding and other signifiers of assisting is the manner in which the counselor listens. A counselor should ever be factual within their notes. you should ever take notes after a session while fresh on your head. taking notes in a session can do clients to maybe experience disquieted or nervous on what you’reseting down and besides maintain you interested and proved to be listening. The difference between advice. counsel and guidance Advice: Chiefly a one-way exchange. giving an sentiment. doing a opinion. doing a recommendation =Persuasive. Guidance: Chiefly a one-way exchange. demoing the manner. educating. act uponing. teaching =Encouraging. Skills of a counselor Every individual who uses reding accomplishments is designated a counselor. We can separate two wide groups of people who use reding accomplishments. people who are called counselors who engage in reding as a distinguishable business and others who use reding accomplishments as portion of their other accomplishments. They would be temporarily in the function. for illustration we go to our physician for something medical or a head-shrinker for something spiritually incorrect these set up a assisting relationship. What they offer is non reding nevertheless they use reding accomplishments. they may besides be trained counselors so the dividing line is non clear cut. The difference is that the individual knows when guidance is taking topographic point and has agreed to it. Other accomplishments you pick up on when reding are: * Respecting personal infinite* maintaining legs uncrossed and sitting relaxed* Being unfastened with organic structure linguistic communication.* Bringing your organic structure in to speak is being interested and sitting back shows you’re interested and engaged. * Memory is the key.* Try non to speak with custodies or sit on them.* Clothing can be insouciant but formal depending on where you work * Puting a good first feeling is of import* Keep facial looks to a minimal show look but bound to how much. * Eye contact should be minimum maintain eyes traveling around the face * Think about distractions before your client arrives * Keep your client informed on what we’re traveling to make and non make. * Being agreeable and willing to be at that place. and most significantly assisting yourclient to acquire back on path. Valuess of reding and psychotherapeutics Valuess inform principals. They represent the of import manner of showing a general ethical committedness that becomes more exactly defined and action-orientated when expressed as a principal. At all times counselors must demo a committedness to:Respecting human rights and self-respectProtecting the safety of clientsSing the unity of practitioner/client relationshipsEnhancing the quality of professional cognition and its application Alleviating personal hurt and agonyFostering a sense of ego that is meaningful to the individual ( s ) concerned Increasing personal effectivityEnhancing the quality of relationships between peopleAppreciating the assortment of human experience between peopleEndeavoring for the just and equal proviso of guidance and psychotherapeutics services Ethical rules of reding and psychotherapeutics Principles direct attending to of import ethical duties. there are six ethical rules that are used which besides help on doing determinations when looking over them. they are as follows: * Being trusty – honoring the trust placed in the practician. he’s to constructing good apprehension and helps your client being able to open up if the trust is at that place. * Autonomy – regard for the clients to be autonomous. this is of import to let and assist our client to derive their ability to be self-directing. * Beneficence – a committedness to advancing the clients well-being. ever moving in the best involvements of the client based on professional appraisal. * Non-maleficence – a committedness to avoiding injury to the client. make non take advantage of the client at their most vulnerable portion in their life i. e. sexual. fiscal. emotional or any other signifier of client development. * Justice – the just and impartial intervention of all clients and the proviso of equal services. a committedness to fairness requires the ability to appreciate differences between people and to be committed to equality of chance. and avoiding favoritism against people or groups contrary to their legitimate personal or societal features. * Self-respect – furthering the practitioner’s self-knowledge and attention for ego. seeking guidance or therapy and other chances for personal development as required. The practitioner’s personal moral qualities are of the extreme importance to clients. Personal moral qualities The practitioner’s personal moral qualities are of the extreme importance to clients. Many of the personal qualities considered of import in the proviso of services have an ethical or moral constituent and hence considered as virtuousnesss or good personal qualities. It is inappropriate to order that all practicians possess these qualities. since it is cardinal that these personal qualities are profoundly rooted in the individual concerned and developed out of personal committedness instead than the demand of an external authorization. Personal qualities to which counselors and clinical psychologists are strongly encouraged to draw a bead on include: Empathy: The ability to pass on apprehension of another person’s experience from that person’s position. Understand and allowing them know that you understand Sincerity: a personal committedness to consistence between what is professed and what is done. Bing honest. stating something and significance it. Bing able to be sincere and listen to your client instead than speaking. Integrity: committedness to being moral in traffics with others. personal downrightness. honestness and coherency. Trust is really of import. Resilience: the capacity to work with the client’s concerns without being personally diminished. Bing able to hear what your client is stating to you and being able to remain at that place and non experiencing the demand to go forth or shout with your client because of their narrative you are hearing. being able to keep your ain. Respect: screening appropriate regards to others and their apprehension of themselves. Appropriate regard and understanding themselves. esteem that the individual respects themselves. Not judging why they got to that point and assist them understand why they got to this point. Humility: the ability to measure accurately and admit one’s ain strengths and failings. Believing your good at something. work towards non experiencing that you’re put down and low. Competence: the effectual deployment of the accomplishments and cognition needed to make what is required. Keep bettering accomplishments. cognizing you know what you are making but you can construct on it. Fairness: the consistent application of appropriate standards to inform determinations and actions. Knowing your able to run into your clients’ demands and if non discourse you could mention them to person else. besides about being just to self. do certain your ever being just to your clients in the determinations you make. Wisdom: ownership of sound opinion that informs pattern. Sound opinion. understanding boundaries. Courage: the capacity to move in malice of known frights. hazards and uncertainness. To be able to sit and listen to your client’s narrative. holding the bravery to be honest to your client. Non-verbal communicating Awareness of non-verbal communicating between the hearer and the speaker ; we try to be cognizant of how we use our ain organic structures and how the speaker uses their organic structure to pass on. * Eye contact – maintain oculus contact minimum and traveling around the face. * Facial look – show look but be restricting to how much you show. * Body position – maintain legs uncrossed and organic structure directly. maintain organic structure linguistic communication unfastened. * Body motion – convey your organic structure out to demo you’re interested and convey organic structure in when you’re truly taking in what your client is stating. * Head nodding – is a strong thing to makeshows your hearing. * Proximity/position of chairs – placement of the chairs is of import as non to be directed in forepart of each other. Why we use this accomplishment?* To demo speaker that the hearer is paying attending.* To seek to pass on that the hearer is present.* To make a warm environment.* To promote the speaker to open up.* To get down to construct a trusting relationship. Minimal encouragers Minimal encouragers are a signifier of verbal communicating. They are brief sentences or a individual word. Examples include: * ‘Go on’* ‘Tell me more’* ‘And’* ‘Because’* ‘Mmm†¦Ã¢â‚¬ ¦ . ’* ‘Ah ha’* ‘Oh’ Using some of your minimum encouragers will assist to maintain your client speaking and motivate them to go on in at that place narrative. * To demo the speaker that the hearer is paying attending. * To pass on that the hearer is present. * To promote the speaker to go on their narrative. Reflecting A contemplation is offering back what the speaker has said but it includes the feeling that the hearer thinks was communicated. Feelingss might be contained in the words the speaker is utilizing or feelings might besides demo themselves in how the speaker presents i. e. looking sad or demoing that they are angry. Why we use this accomplishment? * To look into or demo that the hearer has understood.Gives client assurance that the hearer is really paying attending in what the client is stating * To assist the speaker become cognizant of their feelings.Gives the client the option of detecting what they are really experiencing for themselves. * To work nearer in the relationship.Deriving your clients swear to construct a relationship. * To make a sense of familiarity.As your leting your client to hear what they are stating and demoing that the feeling you may be supplying them with helps them to cognize you are genuinely listening to them. Paraphrasing Paraphrasing is to offer back in a few words what the speaker has said in order to look into understanding and pass on your attending. Paraphrasing can be good to assist your client to hear what they have said and they know you have heard what they have said. Helps to demo you are seeking to understand what your client is stating. Why we use this accomplishment? To give the speaker an chance to hear back what they are stating. As it can be really helpful for your client to hear back what they have said. To cheque or show that the hearer has understood. It besides gives your client assurance that you have listened and heard what they have to state. To invite farther geographic expedition of the talker’s narrative.It helps your client possibly experience more confident and unfastened to speak more freely. Example:Speaker:It’s been a unsmooth hebdomad. I’ve done nil but argue with my spouse. the house has been burgled. there’s bad intelligence from the hospital†¦at least I got a win on the scratch-card. Listener 1: You got a win on the scratch-card Listener 2: It’s been a unsmooth hebdomad.Listener 3: You’ve been reasoning with your spouse What do you believe of the different listener’s responses? I think listener 2 is a much better response to what the client has said as foliages the narrative unfastened for the client to make up ones mind where they want to travel following. What do the responses say about the listener’s points of position? Listener 1 ) is really in appropriate as rather a few bad things gone on for your client. Listener 2 ) leaves it unfastened for your client to take what to speak about Listener 3 ) is besides a good thing to state but doesn’t give the client a opportunity truly to make up ones mind what they would prefer to speak about. * What other responses can you believe of? Possibly figure 2 ) but besides ask client to depict possibly the worst portion about the hebdomad? Summarizing A sum-up is an overview of what the speaker has been speaking about during the session. A drumhead can be used during the session every bit good as to stop the session. Think about the chief points of a session and state it back to your client. Summarizing truly helps allowing your client cognize you are truly listening and heard what they have said. Knowing if a silence is that your client is believing. or gone quiet as possibly a spot lost so you could recap what your client has told you. Re cresting can assist to get down your client speaking once more. Near the terminal of a session say to your client you have a few proceedingss left so let’s summarise and the choice out points. one time relayed back inquire your client if they would wish to add anything else. Why we use this accomplishment? * To pass on that the hearer has heard and understood the content of the session. * To garner of import points together.* To assist the speaker decide which points they want to speak about in more item. * To assist the speaker if they are stuck. traveling unit of ammunition in circles. confused or if the session needs traveling frontward. Reding Contract Place. clip. day of the monthsNumber of SessionssConfidentiality and restrictionsSupervision and note pickingsModel of reding usedFees and cancellation agreementsOut of session contactHaving a contract helps your client to cognize what’s expected of them. besides what is traveling to go on. Confidentiality and restrictionsOffering confidentiality is portion of a counsellor’s contract with their clients but there are bounds to this at which point further action will be needed. What are the bounds?At hazard – a individual. who is deemed to be at hazard to self or others. so could be speaking about harming his ego or others. Children – any kid at hazard of maltreatment. possibly a spouse aching or mistreating the kid. Vulnerable individuals – vulnerable people at hazard of maltreatment. by client or there spouse. Terrorism Act – there is a terrorist act hotline figure. for case if person said they were taking a bomb to the promenade ECT. If work ing for an bureau you would follow their guidelines around confidentiality. If at any clip you hear you client speak about any of the bounds you have discussed. you need to do your client cognizant that you have to interrupt the confidentiality. Other bounds include: Supervision – client stuff discussed with a supervisor. although this could be discussed with clients permission about their instance but non advert at that place name. Note-keeping – brief and factual notes made after each session. as a client has the rights to inquire for their notes to see.

In Britain, Greenham Common Women's Peace Camp was the most Essay

In Britain, Greenham Common Women's Peace Camp was the most numerically significant form of women's political activism since the - Essay Example As the camp gained fame and publicity, the aims of their movement increased. They now demanded the removal of their cruise and started challenging the gender stereotypes of their time (Wilkison, 2002). In addition, the women also came up with a gendered critique of militarism, even as they asked for the restoration of common land to its prior state. The women camp was largely considered a feministic movement, and this raised different reactions from different people. The Greenham protest had a grand contribution in Britain. The number of women groups and campaigns were on the increase as a result of the protest. Anti-war movements and peace activism groups also drastically increased. In 1980, there was the emergence of a women group, Women Oppose Nuclear Threat (WONT), and 1981 saw the formation of Women Peace Alliance. These women group were vigilant in their activities and often conducted protests in the streets. For instance, in February of 1982, women groups came to a decision th at there would conduct a women only protest. The reasons they had for this was that women were less likely to cause violence even when provoked and that the police and soldiers would be less violent when dealing with them (summers, 1988). These women also viewed that the protest would be a sign of women empowerment and they thought that it would help to undermine the domestic division of labour. Encouraging feministic focus would also be achieved by the protest. Their plan was not without its weaknesses and flaws. For instance, it was difficult for married women to neglect their responsibilities so that they can attend the camp. Attending the camp would force these women to be separated from their families. During their stay in the camp, the women had a set of rules that were a guide to how they should relate. Some of these include disallowing men into the camp after dark, staying away from eating meat. Violence against each other was not allowed, and the decision making process was democratic (Wilkinson, 2002). In the camp, the living conditions were poor, and the women had to withstand all kinds of weather. Rainy seasons and the winter period were especially hard for women because of the cold, but their determination kept them going. The women gave up their comforts for the commitment of their cause. Many women were arrested and taken to prison, but eventually, their efforts bore fruit. Between 1991 and 1992, the cruise missiles were removed from Greenham Common and flown to the USA following the signing of the Intermediate Nuclear Forces (INF) Treaty. The Treaty is in agreement with the fact that nuclear weapons would have devastating effects on all human-kind. The fact that Greenham was a women only camp many people thought that it had become feminist. To a large extent this is true because, at the camp, the women emphasized the need of women to be deeply involved in politics and leadership roles within the community. Others chose to feminize the feminine protests in the by arguing that the camp taught the women the importance of caring for one another and supporting one another even in difficult times. This was a view held by the radical feminists like Reger, (2005). It is of exceptional significance to note that, from 1983, there was a sharp increase of activities by groups whose agendas were feministic There was a big wave of feminism, both in support of women’s empowerment and development, as well as in support of the cause of the Greenham Common Women’

Reflection Paper 1 page about Eveline and the other page about the Essay

Reflection Paper 1 page about Eveline and the other page about the lottery - Essay Example r home.† Everybody can relate to hoping for something better, for change that might improve their life, and are often faced with difficult choices. In weighing up the possible advantages of going far away, gaining status as a married woman, looking at the bad things in her present situation, Eveline seemed to be trying to convince herself to make the changes. â€Å"She had consented to go away, to leave her home. Was that wise?† The doubts are always bubbling beneath the surface of the narrative, this is a universal dilemma when life is not ideal and something better seems to be available. The chance to travel, to have a loving husband might make a young woman happy and excited, or so I thought. Eveline’s dilemma reflects how many of us would feel and there is also a question as to whether she loved Frank. The ideal of a love that could overcome every obstacle is missing; Eveline might well be running from one controlling man to Everybody hopes their choices will lead to change for the better in their life, but sometimes fear of the unknown, and taking stock of what you already have helps to make the decision for you. This is what I think Eveline did, but I am left with the question – did she make the right choice for the right reasons? Maybe the answer is in these words: â€Å"Her eyes gave him no sign of love or farewell or recognition.† Told from the objective point of view, this story was shocking and horrific, as the tension built, and what at first appeared a positive, pleasant village custom, became something very sinister. I thought the stones were for some childish game, to be played after the lottery finished. I saw nothing significant in â€Å"..eventually made a great pile of stones in one corner of the square and guarded it against the raids of the other boys.† I believed that somebody was going to win a pot of money and life would go on, with everybody pleased at the winner’s good fortune. But this story had a darker meaning about